HEAD OF MARKETING & COMMUNICATIONS

Client of MPD Services

1. Define and manage the Company s brand (in-house, corporate, and regional) in line with Company s business strategy, mission, vision, and strategic objectives.

2. Conduct customer and market research for all subsidiaries to define potential target markets and opportunities and to better understand how Company s products and services are perceived in the market.

3. Plan, execute and analyze non- digital and digital marketing campaigns, including store marketing, B2B, E-commerce, SEO/SEM, email, social media, and outdoor advertising.

4. Produce all internal communications across Company and its subsidiaries.

5. Maintain social media presence and community development across all digital channels.

6. Develop and keep marketing guidelines up-to-date and produce marketing and promotional materials that describe Company s core products and service offerings.

7. Track the performance of marketing strategies and make necessary amendments when and where required.

8. Monitor market and competitor activities and create a periodical update on market developments.

9. Collaborate with the E-Commerce department and support them in creating and keeping web and e-commerce creative content up to date while also providing support on search engine optimization, search engine marketing, promotions, and campaigns.

10. Preparing detailed media reports, press releases, and marketing materials.

11. Strategize and collaborate with the Sales Department to develop a go-to market strategy for existing products and services.

12. Ensure compliance with health, safety & environment regulations.

13. Other duties and responsibilities as assigned by the reporting line.

Authorities

14. Develop, implement, and update the Crisis Communication plan for Company and serve as a media liaison by acting as a spokesperson on behalf of Company or guiding Company executives when responding to media queries in case of crisis, or otherwise.

15. Prepare, monitor, and revise the annual marketing budget to ensure the implementation of all the marketing plans and activities.

16. Direct the development and execution of digital marketing strategies based on market research.

17. Select, manage, and monitor the performance of the agencies and vendors who produce marketing materials and or/provide marketing support to AIG including but not limited to advertising agencies, printing vendors, PR agencies, Web providers, etc.

18. Conduct, monitor and manage marketing campaigns and initiatives that promote Company ss products and services.

19. Managing and developing a team of Digital marketing executives, Content developers, Web developers, B2B marketing executives and Graphic/web designers.