KSA Field Manager - Modern Trade

Ferrero

We are seeking a dynamic and results-driven Field Sales Manager Modern Trade who will be responsible for the development, coordination, and overall performance of the assigned sales area.

The role includes organizing the area in terms of team structure, roles, and sales territory allocation, while ensuring the achievement of sales targets and effective management of commercial costs and P&L.

You will be expected to identify, assess, and propose business development and growth opportunities across the area and key clients, in addition to guaranteeing the effective execution of promotional activities in the field in line with Trade Marketing and Account Management guidelines, customer agreements, and consumer price trends.

You will also involve monitoring key performance indicators such as sales targets, returns, My Perfect Store execution, and payment collection, taking corrective actions when needed either independently or in collaboration with relevant stakeholders. Furthermore, the position plays a key role in forecasting and planning by contributing to demand planning to ensure the availability of products, POS materials, and merchandising resources, as well as owning the sales forecasting for the assigned area. In addition, oversee all merchandising and in-store activities by defining manpower requirements in coordination with the Key Account Manager, planning and allocating merchandisers across stores, ensuring high-quality promoter engagement through close coordination with the Merchandising Manager and Promoter Agency, and guaranteeing proper training and continuous monitoring of promoter performance through Sales Representatives. The role also holds full responsibility for people and performance management, including recruiting, motivating, coaching, training, and developing the team, ensuring effective workforce management, driving professional development through ongoing evaluations and training initiatives, and fostering high levels of employee engagement, motivation, and collaboration.