La Vache Qui Rit & Innovation Brand Manager

The Bel Group

As The Laughing Cow & Innovation Brand Manager, you will contribute to the development and execution of the brand strategy to drive sustainable and profitable growth.
You will work closely with the Consumer Insights, R&D, Finance, Sales, Global Marketing, and Industrial teams to enhance the brand's visibility and ensure successful product launches.

Your main responsibilities will be as follows:

Brand strategy & performance

• Analyze the market, trends and competition

• Identify opportunities and threats to the brand

• Contribute to the definition of the annual and multi-year strategy

• Formulate recommendations to improve performance

• Track brand KPIs and financial performance

Activation & integrated communication

• Develop the annual brand plan

• Execute and manage multi-touchpoint marketing campaigns

• Coordinate internal and external stakeholders

• Leveraging the potential of digital to strengthen brand power

Innovation, renovation & adaptation

• Supporting VQR brand innovation projects

• Manage the innovation process (feasibility, packaging, photogravure, project sheets)

• To bring about improvements to promotional products and packaging

• Optimize post-launch performance

Support for business development

• Analyze consumption data, sales, KPIs and P&L

• Actively manage performance gaps

• Contribute to achieving annual and long-term financial objectives

The desired profile is characterized by the following elements:

With a Master's degree in Marketing or Communications, you have 4-5 years of experience in a similar role. You are proficient in marketing project management, brand strategy development, and performance analysis. Comfortable working with cross-functional teams and coordinating agencies, you can manage multiple projects simultaneously in dynamic environments.

Autonomous, results-oriented and possessing good leadership skills, you demonstrate agility, curiosity and an excellent sense of collaboration.

If this position interests you, please click the Apply button now. The recruitment team will then contact you very soon.