Lead Generation Specialist

Client of Top Notch Consultancy

The Lead Generation Specialist is responsible for identifying, qualifying, and generating high-quality business leads to support the company's sales and business development activities. The role focuses on building a strong sales pipeline through research, outreach, and relationship development across regional markets.

Key Responsibilities

• Identify and research potential clients across target industries and markets

• Generate qualified leads through LinkedIn, email, calls, and digital platforms

• Build and maintain a structured lead database and CRM records

• Initiate first contact with prospects and introduce company services

• Qualify leads based on business needs, budget, and decision authority

• Schedule meetings and hand over qualified opportunities to sales management

• Support outbound campaigns and business development initiatives

• Track outreach activities and conversion performance

• Maintain accurate reporting on lead generation results

• Collaborate with sales and consulting teams to improve targeting

Requirements

• Previous experience in lead generation, sales support, or business development (preferred)

• Strong research and prospecting skills

• Excellent communication and follow-up abilities

• Familiarity with LinkedIn Sales Navigator and CRM systems (advantage)

• Target-driven and results-oriented mindset

• Good organizational and time management skills

• Ability to work independently and meet deadlines

• Professional and confident communication style

Key Performance Indicators (KPIs)

• Number of qualified leads generated

• Number of meetings scheduled per week

• Meeting conversion rate

• Pipeline contribution

• Response and engagement rate

• Data accuracy and CRM compliance