Lifecycle Marketing Coordinator

Scale Army

The Lifecycle Marketing Coordinator will fully own lifecycle marketing execution, with responsibility for building, optimizing, and reporting on email performance across the customer funnel.

This role is responsible for turning customer data into actionable insights and continuously improving engagement, retention, and revenue through structured testing and optimization. It is a senior, hands-on position that operates autonomously while collaborating closely with the Marketing Manager to ensure lifecycle initiatives align with broader marketing efforts.

Key Responsibilities Lifecycle Ownership

• Manage and optimize existing lifecycle email flows, including welcome, post-purchase, retention, reactivation, and abandoned flows

• Maintain consistent tone and positioning aligned with the brand s educational, science-based approach

Campaign Execution & Optimization

• Build, launch, and manage email campaigns and automated flows within Klaviyo

• Own segmentation logic and personalization strategies to improve relevance and engagement

• Continuously refine campaigns and flows based on performance data and customer behavior

• Align email planning and execution with the broader marketing calendar through established workflows

Testing & Performance Improvement

• Plan and execute structured A/B tests across subject lines, content, layout, timing, and offers

• Analyze test results and apply insights to improve lifecycle performance over time

• Establish testing frameworks that support ongoing optimization rather than one-off experiments

Reporting & Analytics

• Own monthly reporting on lifecycle performance, engagement metrics, and revenue contribution

• Translate data into clear insights and recommendations for leadership and the Marketing Manager

• Support attribution analysis and performance reviews across channels

Tools & Creative Collaboration

• Work extensively within Klaviyo to manage flows, campaigns, and segmentation

• Incorporate customer reviews and feedback into lifecycle strategies.

• Coordinate with designers through Figma to review layouts and creative assets

• Participate in weekly team meetings and all-team huddles to stay aligned on priorities, performance, and culture