Manager, Brand Acorn Strategy

KEY RESPONSIBILITIES

• Lead the development and implementation of brand strategies that reflect the core business strategy and objectives of the Group.
• Leverage research and insights to drive brand performance and identify opportunities for improvement and innovation.
• Ideate and build powerful creative ideas that communicate the brand value proposition and differentiate the Group from competitors.
• Develop and maintain brand identities, guidelines and management tools that ensure coherence and consistency across all brand elements and channels.
• Manage the brand asset library and associated content, and ensure its accessibility and usability for internal and external users.
• Provide strategic and creative counsel for Group brands, and support them in developing and executing their brand plans and initiatives.
• Coordinate and collaborate with internal and external stakeholders, such as marketing, communications, business units, agencies and vendors, to ensure alignment and integration of brand activities and deliverables.
• Measure and report on brand performance, using relevant metrics and indicators, and provide recommendations for improvement and optimisation.
• Build and manage a team of in-house designers that reduce dependency on external agencies, without compromising on quality.
• Stay updated on the latest trends and best practices in branding and design, and incorporate them into the Group brand strategy and execution.