Manager , Marketing & Sales AL-AYUNI Investment and Contracting Company

Execute approved sales plans to support achievement of revenue, utilisation, and growth targets.

Develop and manage a strong sales pipeline for:

• Equipment rental
• Supply & Apply (equipment with application / scope-based supply)
• Associated equipment services

Identify and pursue Supply & Apply opportunities across earthworks, roadworks, infrastructure, and industrial projects in coordination with Operations and Projects.

Engage with clients at early project stages to position Supply & Apply solutions where commercially viable.

Maintain regular contact with key clients to understand scope requirements, anticipate demand, and support repeat business.

Act as a key client interface for assigned accounts and Supply & Apply discussions.

Execute marketing initiatives to enhance brand awareness, market visibility, and client acquisition.

Position the Equipment Business Unit as a capable Supply & Apply partner, not only a rental provider.

Support development of marketing materials, presentations, proposals, and case studies covering rental and Supply & Apply offerings.

Ensure consistent brand and commercial messaging across all client-facing communications.

Coordinate participation in industry events, exhibitions, and client forums.

Monitor market trends, competitor offerings, pricing models, and demand patterns related to:

• Equipment rental
• Supply & Apply / application-based equipment services

Gather and analyse market intelligence to identify new Supply & Apply opportunities.

Provide structured feedback and insights to the Director to support commercial focus and prioritisation.

Support preparation of sales and commercial inputs for RFQs, RFPs, bids, and proposals.

Coordinate with the Commercial Manager to ensure Supply & Apply commercial offers are aligned with contractual terms.

Support post-tender clarifications and client communications for awarded rental and Supply & Apply scopes.

Work closely with Operations, Projects, Excellence, Repair & Maintenance teams to:

• Validate feasibility of Supply & Apply scopes
• Align sales commitments with execution capability

Ensure smooth handover of awarded Supply & Apply and rental scopes to execution teams.

Support resolution of client-related commercial issues.

Manage and support assigned team members, setting clear objectives and performance expectations.

Build team capability in client engagement, Supply & Apply selling, and solution-based sales.

Provide continuous feedback and coaching to enhance commercial effectiveness.

Ensure all sales, marketing, and Supply & Apply activities comply with approved commercial policies and governance frameworks.

Ensure compliance with safety, quality, environmental, and information security requirements.

Maintain accurate sales pipeline tracking and reporting.