Manager - PR

Wynn Al Marjan Island

Market Ownership & Strategy

• Lead development and execution of the India PR strategy aligned with global brand positioning and commercial objectives
• Localize messaging to ensure cultural relevance while maintaining brand integrity
• Identify white space opportunities to position the resort within the Indian luxury travel landscape
• Align PR strategy with paid media, social, and digital amplification efforts

• Oversee PR strategy and execution across assigned secondary markets (TBC), ensuring alignment with global positioning while adapting to local cultural and media landscapes.

Agency & Budget Management

• Manage and direct Indian PR agency, ensuring strategic clarity and measurable outcomes
• Oversee agency retainers, scopes of work, and performance accountability

• Manage allocated PR budgets effectively and responsibly

Media, Influencer & Celebrity Relations

• Build and maintain relationships with top-tier Indian media, influencers, celebrities and KOLs
• Develop targeted media hosting and influencer strategies
• Secure high-impact coverage in priority publications and platforms

Content & Narrative Development

• Lead development of India-targeted press materials and media assets
• Oversee translation and localization of global materials
• Support executive messaging tailored to Indian audiences

• Ensure narrative consistency across earned, owned, and shared channels

Launch & Event Communications

• Own PR strategy and execution for India around key milestones including:
• Pre-opening announcements
• On-sale launch
• Grand Opening
• Brand partnerships
• Lead Indian media invitations, hosting, and coverage planning

Crisis & Reputation Management

• Support development and execution of crisis communication strategies relevant to Indian markets
• Monitor media sentiment and geopolitical developments impacting brand positioning
• Provide proactive risk assessments and mitigation recommendations

Internal & Stakeholder Alignment

• Partner closely with Marketing, Sales, and Operations
• Support reporting to ownership and senior stakeholders
• Ensure India activity aligns with broader commercial priorities

Performance Measurement

• Track and report on share of voice, sentiment, reach, and brand perception in India
• Report media coverage for India, secondary markets, and selected business unit