Marketing Account Manager

Scale Army

The Marketing Account Manager will serve as a hybrid strategist, consultant, and executor, leading client relationships while developing and implementing marketing initiatives directly. This role requires strong business thinking, the ability to produce substantial deliverables independently, and comfort working across both strategy and execution without relying on separate delivery teams.

Key Responsibilities

• Lead client meetings and serve as the primary point of contact for assigned accounts.

• Provide business consulting, including defining target customers, refining positioning, evaluating pricing, and identifying growth opportunities.

Strategy Development & Execution

• Create and deliver strategy documents, market research, ad copy, email campaigns, and brand guidelines.

• Execute marketing initiatives directly as part of a hands-on delivery model.

Campaign Management & Performance

• Manage and support advertising campaigns across platforms such as Google and Meta.

• Monitor performance and optimize campaigns to improve results and return on investment.

Technical Support & Systems

• Provide hands-on support with CRM systems, tool setup, and workflow troubleshooting.

• Help clients adopt and use marketing and operational tools effectively.

AI & Research Utilization

• Use AI tools daily to accelerate research, writing, regulatory analysis, and deliverables.

• Conduct research and develop insights for complex industries such as healthcare and agriculture.