Marketing Analyst (B2C)

Mira Construction

Campaign Performance Analysis

• Track and analyze performance of all marketing campaigns (digital, print, outdoor, events)
• Measure key metrics: lead volume, cost per lead, lead quality, conversion rates
• Create comprehensive campaign performance reports with actionable insights
• Identify high-performing and underperforming channels
• Monitor marketing budget utilization and ROI

Lead Analytics

• Analyze lead flow from various sources and channels
• Track lead-to-sale conversion funnel across different touchpoints
• Identify drop-off points and recommend optimization strategies
• Segment leads based on demographics, behavior, and source
• Collaborate with sales team to assess lead quality by source

Market Research & Competitive Intelligence

• Conduct market research on target audience preferences and behavior
• Monitor competitor activities, pricing, and marketing strategies
• Analyze market trends and demand patterns
• Provide insights on customer journey and decision-making factors
• Track industry benchmarks and best practices

Data Management & Reporting

• Maintain marketing dashboards and automated reporting systems
• Ensure data accuracy across CRM, analytics tools, and marketing platforms
• Create weekly, monthly, and quarterly performance reports
• Present findings to marketing and sales leadership
• Develop custom reports for specific campaigns or initiatives

Digital Analytics

• Analyze website traffic, user behavior, and conversion paths using Google Analytics
• Track social media metrics and engagement rates
• Monitor email campaign performance and optimization opportunities
• Analyze paid advertising performance (Google Ads, Facebook, etc.)
• Implement and manage tracking pixels and conversion tags

Strategic Recommendations

• Provide data-backed recommendations for marketing strategy
• Suggest budget allocation across channels for optimal ROI
• Identify opportunities for new marketing initiatives
• Support A/B testing and experimentation frameworks
• Forecast lead generation and campaign performance