Marketing Coordinator SOFITEL

Main Duties:

• To provide a courteous, professional, efficient and flexible service at all times, following Sofitel Cairo El Gezirah standards of performance, by e-mail, phone or in person.
• To assist the Marketing Manager in developing and implementing effective communication strategy.
• To liaise with appointed advertising agency with design and lay out coordination and production of stationary, collateral, ads, brochures and graphics.
• To maintain the hotel library and photographic image filing.
• To track and maintain information about competitor s marketing and communication activities in Cairo market (promotions, offer, articles, advertising, collaterals) and to develop and update a filing system for all information.
• To track and maintain information on Food & Beverage trends and competitors activities.
• Act as the liaison between the hotel and the appointed PR agency to generate awareness and write ups of the hotel according to the marketing objectives.
• To assist the Marketing Manager to create property sales kits and creative communication of worthy items with the advertising agency.
• To assist the Marketing Manager to ensure adequate targeted publicity and coverage of the Hotel s positioning, promotional programs, corporate image building and other activities.
• To assist the Marketing Manager in developing sales promotions, with external partners such as embassies, organizations, credit card companies, banks, department stores, airlines etc.
• To ensure the hotel s web pages are up to date and advice on keeping site dynamic for Internet related exposure and advertising.
• To liaise with appointed advertising agency with design and lay out coordination and production of collateral, ads, giveaways and graphics.
• To ensure the correct policy and brand standards are followed by the hotel in all marketing collateral, advertising and eCommerce.
• Competitor Site Monitoring (ranking, pictures, contents, equipments, reviews )
• Customer Feedback Follow-up & Response.
• Monitor and ensure up to date hotel information (contents, equipments, pictures) on public & pro sections.