Marketing Executive Reckitt Benckiser Group

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

As a Marketing Executive at Reckitt, you'll nurture our brands with creativity and strategic insight. We're seeking a dynamic marketer to collaborate on exciting brand journeys, turn insights into action, and deliver memorable marketing campaigns. Your mission is to grow your brands with your marketing flair and a commitment to excellence. Be part of a vibrant, diverse team where your passion for brands will lead to meaningful impact and career advancement.

Your responsibilities

• Lead the execution of specific projects in the context of category strategy to drive sales and profit growth.
• End to end project management with a high level of coordination between functions such as Supply, Finance, Sales & Trade Marketing
• Monitor and analyse brand and competitor performance to identify and outline strengths, weaknesses, opportunities and threats and to recommend business building/defence initiatives.
• Deliver a product development programme to generate consistent sales and profit growth
• Support the development of effective category management initiatives with local sales organisation
• Lead EPD, line extension and promotional pack projects to drive sales and profit growth
• Lead and champion all in-store brand initiatives in the context of the agreed brand strategy.
• Development and installation of materials to drive in-store visibility e.g. point of sale, shippers, displays
• Working with the category team and Sales to ensure brand promotional guidelines are planned and executed in-store and maintaining current knowledge of promotional plans by account
• Producing timely analysis of major promotions and events and ensuring learnings are captured and fed back into the brand plan

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.