Marketing Executive Informa Exhibitions

Campaign Management and Execution:

• Support the planning and execution of marketing campaigns across digital, social, email, and other channels to promote events, with a focus on delegate and visitor acquisition.
• Assist in monitoring campaign performance metrics and preparing reports for the Marketing Manager, highlighting successes and areas for improvement.
• Provide support in evaluating the performance of media, association, industry partners, and social media influencers, and share feedback and recommendations with the Marketing Manager.
• Help maintain and update event websites, working with internal support teams to optimise conversions and user experience.
• Assist in creating, copywriting, proofreading, and checking marketing materials under the guidance of the Marketing Manager, ensuring alignment with brand guidelines.
• Conduct research to support database growth for events, including identifying competitor events and key industry leaders and influencers.
• Assist in managing content marketing calendars and ensure social media channels are active and optimised for engagement and conversion.
• Coordinate with event partners, sponsors, and speakers to share toolkits, gather marketing materials, and align promotional activities.
• Support the establishment of media partnerships to maximise exposure at minimal cost, ensuring deliverables are actioned in a timely manner.
• Assist with targeted data selections on the CRM, ensuring accurate segmentation for effective communication and campaign targeting.
• Provide administrative support, including creating campaign trackers, maintaining tracking master files for events, and filing documents.

Onsite Event Support:

• Provide marketing support during event execution, collaborating with the wider team to ensure smooth operations.
• Assist in attendee marketing, supporting suppliers (e.g., PR agencies, social media agencies, photo/video teams) and coordinating their marketing requests and collateral.