MARKETING & INSIGHTS MANAGER - MNC Bangalore (B2B Food Category) Chase and Hunt Consultancy

Our Client, part of a Fortune 500 Company and a leader in Food, Beverages, Food ingredients and Commodities.

We are now seeking a highly analytical and creative Marketing & Insights Manager to drive growth for our Food & Beverage solutions to be based in Bangalore.

Job Responsibilities:

Category Strategy & Insights (45%) (B2B)

Category Analysis: Continuously monitor, analyze, and report on category performance, market scoping and trends

Identify Growth Drivers: Translate deep-dive consumer and category insights into actionable strategic recommendations

Execution of Strategy: Executing comprehensive annual marketing plans related to sweet and savoury business

Commercial Marketing: Build Capabilities in consumer storytelling

Cross-Functional Collaborations: (35%)

R&D Collaboration: Partner closely with Research & Development to define the innovation pipeline

Sales/Category Enablement: Works with sales team, category team for developing effective sales tools

Brand & Campaign Execution (20%)

Marketing Execution: Working on executing of integrated marketing campaigns and activities (Offline and Online) to drive trends & Insights

Packaging & Communication: working on all product communication, including packaging design and messaging