Marketing Intern

Lesaffre

Marketing Intern

Main tasks:

• Managing the digital agency responsible for social media management and moderation: ensuring adherence to B2B and B2C editorial calendars, and proper moderation of our social media accounts
• Collaborating on the writing of posts, articles, and news for B2B and B2C social networks (with the digital agency) and for the Lesaffre Algeria and Saf Instant DZ websites (autonomously with the supervision of their manager)
• Analyze the successes and failures (ads, posts) in our digital communication, and draw recommendations from them.

Analysis & Reporting

• Conduct digital monitoring on Instagram and TikTok of trends, buzz, and success stories of other brands (particularly in the food industry), and propose recommendations for adapting our Saf-Instant B2C brand.
• Monitor and analyze the KPIs of the actions implemented.

Project management

• Assisting on various marketing projects, events and brand activations.
• Coordinate with internal teams and external partners.
• Supporting the organization of client events/seminars