Marketing Manager - Brand

SMG Automobile Services

I. Offline Strategy & Execution Leadership

• Bring the brand to life through creative and impactful offline marketing strategies from annual plans to quarterly activations that inspire customers and drive business results.
• Lead the planning and execution of events, BTL campaigns, and physical advertising that strengthen brand awareness and directly support sales performance.
• Manage and optimize the offline marketing budget to ensure every campaign delivers measurable value and a strong return on investment.
• Track performance through key success metrics from lead quality and engagement to conversion impact and translate insights into continuous improvement.

II. Team & Production Excellence

• Lead a passionate marketing team, fostering creativity, accountability, and collaboration across every project.
• Manage the full marketing production cycle from concept to delivery ensuring every piece of communication reflects the brand’s image and quality standards.
• Oversee design, printing, and logistics processes with precision, guaranteeing that every output is error-free, visually consistent, and aligned with the brand’s corporate identity.
• Act as the brand’s guardian, ensuring that every visual, message, and experience consistently reflects the company’s design and communication standards.
• Coach and develop team members to reach their full potential and deliver exceptional results under fast-paced and high-impact conditions.

III. Brand & Market Activation

• Create memorable brand experiences through targeted BTL and experiential campaigns that engage customers, partners, and communities.
• Drive impactful in-store promotions, visual merchandising, and local marketing programs that elevate the customer journey and boost sales performance.
• Lead brand presence in exhibitions, trade shows, and community events, ensuring a consistent, premium, and engaging brand experience.
• Collaborate closely with sales and product teams to turn marketing strategies into tangible business growth and customer loyalty.