Marketing Manager

Scale Army

The Marketing Manager will lead digital marketing strategy across brand positioning, content development, social media, website optimization, and campaign performance. This is a high-ownership leadership role designed for someone who can work strategically from a blank canvas, make key brand decisions, and build systems that support long-term growth.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy to build brand awareness, engagement, and customer loyalty.

• Define how the brand should be positioned and differentiated in the market.

• Lead website and online presence updates to align with brand identity and target audience expectations.

Content Strategy & Execution

• Build and manage the social media calendar across platforms such as Instagram, Facebook, and LinkedIn.

• Develop content strategies that include social posts, video concepts, blog content, infographics, and other digital formats.

• Oversee content creation to ensure alignment with brand voice, positioning, and business objectives.

Team Leadership & Growth

• Lead key marketing initiatives from planning through execution.

• Make strategic decisions around future marketing team expansion, including hiring and mentoring new team members.

• Ensure campaigns are delivered on time, within budget, and tied to measurable outcomes.

Website & Digital Asset Optimization

• Improve website content, landing pages, and user experience to strengthen digital performance.

• Apply SEO best practices to improve search visibility and organic traffic.

• Support digital asset optimization across campaigns and owned channels.

Analytics & Reporting

• Monitor digital performance using tools such as Google Analytics 4 and platform insights.

• Track campaign performance, website traffic, and engagement metrics.

• Deliver regular reporting with clear recommendations for optimization and growth.