Marketing Manager

Mike Sport

KEY RESPONSIBILITIES:

• Leadership & Managerial:
• Build strategic relationships and partner with key industry players, agencies, and vendors
• Work on developing and growing the team s expertise as part of career development and succession planning
• Delegate tasks effectively to the team and ensure that they have the needed skills to succeed in order to have an effective and efficient flow of activities
• Lead strong relationships with media partners, stores, and external parties to maximize marketing and advertising opportunities
• Report on quarterly and yearly plans to the leadership team

Strategy & Budgeting:

• Develop integrated marketing strategies in order to obtain set of objectives in terms of revenues, profitability, and market share while preserving a consistent corporate image in all campaigns, promotions, and events
• Adapt regional content strategies by applying insights from local markets
• Analyze market dynamics, competition, and consumer behavioral changes by staying abreast of market trends to add value to the business and adjust the strategy execution accordingly
• Manage budget expenditure and targets in terms of revenues and expenses
• Meet sales and marketing objectives by forecasting brands requirements highlighting the efficiency of the campaigns recommending needed enhancements

Execution:

• Lead the deployment of our marketing plans in each country, working closely with clients, management, creative and content teams, and distribution partners
• Create an effective and efficient marketing strategy focused on growing audiences for our products and services
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Innovate and activate key launches, campaigns, and collaborations in coordination with Brand Managers in order to increase online brands presence
• Design, test, and manage customer-facing digital solutions in order to elevate customer interaction across all touchpoints
• Execute seasonal Marketing business plans based on the annual marketing strategy and the country business plan in order to increase traffic, average basket, and conversion rates by understanding consumer behavior, requirements, and competitors share
• Oversee and approve marketing material, from website banners to hard copy brochures and in-store visuals
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups

Reporting & forecasting:

• Determine and define metrics for calculating ROI that are benchmarked against the business goals and industry standards
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Analyze consumer behavior and adjust advertising campaigns accordingly