MARKETING MANAGER - REAL ESTATE BROKERAGE

Confidential Company

We are seeking a creative, strategic, and detail-oriented Marketing Manager to lead all marketing initiatives for our real estate brokerage. The ideal candidate will be responsible for developing and executing marketing strategies, managing brand presence, producing high-quality content, and driving digital engagement to support our agents and expand our market reach.

1. Marketing Strategy & Planning

• Develop and execute innovative marketing strategies tailored to attract potential buyers and sellers in a competitive real estate market.
• Analyze market trends, competitor activities, and customer insights to refine marketing strategies.
• Manage marketing budgets and ensure cost-effective campaigns.
• Develop and implement comprehensive marketing plans to increase brand awareness and generate leads.
• Conduct market research to identify trends, demographics, and competitive analysis that inform marketing tactics and property positioning.

2. Content Creation

• Create and manage engaging content for various platforms, including social media, email newsletters, and property listings to enhance brand visibility.
• Oversee photography, videography, and graphic design for property marketing and brand collateral.
• Produce compelling content for social media, website, blogs, email campaigns, property listings, and promotional materials.
• Create marketing templates and toolkits for agents.

3. Social Media Management

• Plan, schedule, and manage content across social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Monitor engagement, respond to inquiries, and grow the company’s online community.
• Track performance metrics and optimize campaigns to improve reach and engagement.

4. Digital Marketing

• Oversee and optimize digital marketing campaigns, including SEO, PPC, and social media advertising, to generate leads and drive conversions.
• Manage online advertising campaigns (Google Ads, Facebook Ads, property portals).
• Oversee SEO/SEM initiatives to improve website visibility and traffic.
• Coordinate email marketing campaigns and CRM-based nurturing sequences.

5. Branding & Creative Direction

• Ensure consistent brand voice and visual identity across all marketing channels.
• Collaborate with designers, photographers, and external vendors when needed.
• Maintain marketing materials, signage, and promotional items.
• Manage the marketing budget, ensuring efficient allocation of resources and measurable ROI on marketing initiatives.
• Develop and maintain relationships with media outlets and industry influencers to secure coverage and enhance brand reputation.

6. Agent Support & Internal Marketing

• Assist real estate agents with personal branding, listing promotions, and lead-generation tools.
• Organize marketing training sessions and provide best practices.
• Coordinate open houses, property tours, and promotional events to generate interest and foster relationships with potential clients.
• Collaborate with real estate agents to create compelling property presentations and enhance sales collateral that effectively communicates value.

7. Reporting & Analytics

• Prepare regular performance reports on campaign outcomes and marketing KPIs.
• Utilize analytics tools to track and report on the performance of marketing campaigns, making data-driven decisions for continuous improvement.