Marketing Operator

Scale Army

Our client is a B2B SaaS company focused on mobile testing solutions for enterprise engineering teams. Their platform supports technical organizations by improving mobile testing workflows, and they are growing their marketing function with a hands-on operator who can directly contribute to pipeline generation through daily execution across campaigns, content, and conversion initiatives.

Location

Fully Remote | 9 AM - 5 PM EST

Role Overview

The Marketing Operator will lead day-to-day execution across demand generation, content production, website optimization, and performance reporting with a strong focus on qualified pipeline creation. This is an execution-first individual contributor role designed for someone who can consistently ship work, collaborate directly with leadership, and drive measurable marketing outcomes in a fast-paced environment.

Key Responsibilities Demand Generation

• Design, build, and execute campaigns that generate demo requests and qualified meetings.

• Launch landing pages and supporting campaign assets with contractor support when needed.

• Run webinars end to end, including topic development, promotion, and follow-up.

• Partner closely with Sales to improve lead-to-meeting conversion.

Website & Conversion Optimization

• Maintain website messaging to ensure accuracy and relevance.

• Improve conversion rates across key pages through testing and iteration.

• Conduct A/B tests and implement updates to calls to action, proof points, and positioning.

SEO & Content Execution

• Execute keyword-driven content updates and publish new pages with contractor support.

• Refresh existing high-performing content to improve search performance.

• Strengthen internal linking and on-page optimization with a focus on conversion-driven traffic.

Video Publishing

• Generate content ideas and write scripts for video production.

• Coordinate with internal team members to create video content.

• Publish videos to YouTube and website pages with appropriate HubSpot links.

Reporting & Performance Measurement

• Build reports across platforms to measure campaign and content effectiveness.

• Deliver weekly reporting covering shipped work, performance outcomes, and next actions.

• Adjust priorities based on metrics and attribution insights.

Daily Output Management

• Maintain consistent weekly production across new content, content updates, campaigns, website updates, and video publishing.

• Review contractor-produced content while contributing directly to content creation.