Marketing Product Manager

Yassir

You will be in charge of:

• Strengthening our offering to the African diaspora, in particular the implementation of services allowing expatriates to easily order products and services for their loved ones in Algeria, Tunisia, Morocco, Senegal and South Africa.
• Yassir is developing new services, particularly in the areas of ticketing and entertainment.

Missions

• Analyze the market, competition and trends to identify growth opportunities in the Algerian market, just as in the European market.
• To define the marketing strategy and the product positioning.
• establish and monitor the marketing plan (objectives, actions, budget, performance indicators).
• Working closely with all the markets in which Yassir operates to implement customer communication that includes offers from all markets.
• Collaborating with the sales, communications, digital and operations teams for the launch and promotion of products.
• Monitor performance (sales, market share, profitability) and propose corrective actions.
• D Develop marketing tools and materials (presentations, product sheets, digital campaigns).
• Conduct competitive intelligence and anticipate market developments.
• Contribute to innovation by proposing new ideas and product improvements.