Marketing Specialist - Events & Communities

Alaan

We’re looking for a Marketing Specialist who will bring Alaan’s brand to life across the UAE - through events, community-led initiatives, and high-impact on-ground activations.

You’ll be the face of the brand in-market, building relationships with finance leaders and driving experiences that turn Alaan into a brand people genuinely love and remember.

This role is built for a proactive marketer who thrives outside the office, someone who can create content, lead activations, and own projects end-to-end with speed, creativity, and confidence.

What you’ll do :

1. Events & Experiences

• Plan and execute branded events and experiences end-to-end from concept to on-ground execution
• Manage vendors, venues, logistics, event branding, and audience experience
• Track event impact (attendance, engagement, brand recall)

2. Partnerships & Collaborations

• Build relationships with finance and business communities in the UAE
• Plan co-branded initiatives that boost reach and brand credibility
• Manage partnership deliverables and cross-promotion

3. Community Building

• Foster a strong finance professional community through meetups, networking formats, and ongoing engagement.
• Build meaningful touchpoints and conversations with CFOs and finance teams.
• Convert on-ground stories and interactions into brand moments

4. Creator & Influencer Management

• Identify and collaborate with relevant influencers and creators
• Own campaign execution - briefs, approvals, deliverables, and performance tracking
• Maintain creator relationships and measure ROI

5. On-Ground Brand Activations

• Execute high-visibility brand moments like pop-ups, mall/caf activations, and offline installations
• Ensure strong brand consistency across all physical touchpoints

6. Ownership & Operations

• Manage budgets, timelines, performance reporting, and vendor networks
• Work cross-functionally with content, design, and ops teams to drive smooth execution