Merchant Management & Community Lead Binance

Own and manage the full merchant (seller) lifecycle, including onboarding, activation, growth, dormancy, and reactivation, to drive sustained engagement and GMV growth

Build and optimize merchant operations frameworks, including segmentation and tiered management strategies to improve supply quality

Lead merchant acquisition and onboarding initiatives, developing scalable channels to source sellers (e.g., platform migration, partnerships, community/referral programs)

Manage a large-scale supply side with 10,000+ active merchants, ensuring healthy ecosystem growth and supply diversity

Design and cultivate a strong merchant community, including culture building and cohort-based (circle/layered) operations to increase engagement and retention

Establish merchant growth programs, including training, enablement tools, incentives, and traffic support

Collaborate cross-functionally with product, data, and marketing teams to improve merchant experience and platform efficiency

Drive international expansion efforts, including multi-language and multi-region merchant strategies

Proven experience in a marketplace environment, with hands-on exposure to buyer operations, merchant/seller operations, and/or community operations

Strong understanding of the merchant lifecycle (Onboarding to Activation to Growth to Dormancy to Reactivation)

Experience managing 10,000+ active merchants on the supply side

Demonstrated success in merchant acquisition and scaling supply, including identifying and building sourcing channels

Solid experience in community building and cohort-based operations; proven ability to foster engagement and loyalty

Not limited to brand marketing or traditional B2C BD; strong platform and supply-side operations mindset required

Bilingual in English and Chinese, with exposure to international markets or global operations

Strong analytical and strategic thinking skills, with a data-driven approach to decision-making

Self-starter with the ability to learn and apply AI tools to improve operational efficiency