Omnichannel Engagement Specialist

EVA Pharma

We are seeking a passionate and talented Omnichannel Engagement Specialist to join our dynamic team.

Key Responsibilities

• Develop and lead the omnichannel engagement strategy for the Saudi cluster aligned with global direction.
• Design and implement customer segmentation models based on HCP behavior, prescription data, and engagement insights.
• Build targeted engagement blueprints for each segment, defining optimal channel mix, frequency, and personalization approach.
• Monitor HCP interactions and inquiries and ensure responses are delivered within agreed service level agreements (SLAs).
• Analyze engagement performance metrics and optimize strategies to maximize effectiveness and ROI.
• Design and execute end-to-end omnichannel campaigns aligned with business and behavioral objectives.
• Develop, localize, and adapt multimedia content including emails, interactive modules, videos, and digital assets for the Saudi market.
• Orchestrate integrated deployment across digital, virtual, and email channels to ensure seamless customer journeys.
• Collaborate with Medical, Regulatory, and Marketing teams to ensure content compliance and brand alignment.
• Track campaign performance and continuously enhance content effectiveness and engagement impact.
• Conduct monthly physical visits to key accounts in Saudi Arabia (minimum one visit per month).
• Build and maintain strong relationships with healthcare stakeholders through face-to-face engagement.
• Represent the company at major medical conferences, exhibitions, and industry events in Saudi Arabia.

Key Requirements

• Bachelor s degree in pharmacy, Life Sciences, or related field (MBA is a plus).
• 3+ years of pharmaceutical commercial experience (sales and/or marketing), including 2+ years in omnichannel or digital roles.
• Strong expertise in customer segmentation, behavioral targeting, and data-driven engagement strategies.
• Proven experience in omnichannel campaign execution and content development.
• Hands-on experience with platforms such as Veeva, Salesforce Marketing Cloud, and analytics tools.
• Solid knowledge of Saudi healthcare regulations and market dynamics.
• Strong analytical, stakeholder management, and communication skills.
• Fluent in Arabic and English.