Perfomance marketing manager

Confidential Company

Job Title: Digital Marketing Manager

Location: Dubai, UAE

Employment Type: Full-Time

Salary: AED 4,000 – 10,000 per month (depending on experience)
Contact Detales : Rithvik Roy
contact number: +971585199614

Job Description:

1. Strategy & Planning

• Develop, implement, and manage multi-channel digital marketing strategies aligned with company goals

• Plan campaigns for brand awareness and lead generation

• Conduct competitor analysis and identify new digital growth opportunities.

1. Campaign Management

• Plan and execute paid media campaigns (Google Ads, Facebook Ads, programmatic, etc.).

• Manage SEO & SEM strategies to improve rankings and organic traffic.

• Create targeted campaigns for specific audience segments for the given country and territories.

1. Content & Creative Direction

• Coordinate with content creators, designers, and video editors to create effective content.

• Ensure all digital assets follow brand guidelines and are optimized for each platform.

• Develop content calendars for all platforms

1. Analytics & Optimization

• Monitor and analyze KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.

• Use analytics tools (Google Analytics, GA4, Hotjar, etc.) to track performance.

• Run A/B testing to optimize ads, landing pages, and paid campaigns.

• Generate regular reports with actionable insights.

1. Social Media & Community Management

• Oversee brand presence on platforms like Instagram, LinkedIn, Facebook, TikTok, and X (Twitter).

• Engage with followers, respond to queries, and manage online reputation.

• Collaborate with influencers and partners for promotions.