Performance Marketing Lead Etihad Airways

Lead the strategy, planning, and execution of always on paid digital channels to drive revenue growth and cost efficiency.

Manage and mentor a team of channel leads and specialists, fostering a high-performance, data-driven culture.

Define annual and quarterly performance marketing targets in alignment with commercial goals and global campaign plans.

Oversee multi-million-dollar digital budgets, ensuring optimal allocation and pacing to deliver maximum ROI.

Collaborate closely with analytics, data, and finance teams to build accurate forecasting, attribution, and reporting models.

Partner with brand, Marketing, CRM, and e-commerce teams to ensure consistent messaging and seamless customer journeys across channels.

Evaluate and onboard new tools, technologies, and partners to advance automation, audience targeting, and creative optimisation.

Establish a rigorous A/B testing and experimentation roadmap to continuously improve performance metrics and customer acquisition efficiency.

Analyse performance data and present actionable insights to senior leadership, influencing future strategy and investment.

Ensure all campaigns adhere to data privacy regulations, brand standards, and internal governance processes.

Foster and maintain a close and collaborative working relationship with our media buying agency, and digital vendors such as google and tik tok.

Work with the agency to create annual joint business plans for each channel and report on their effectiveness on a quarterly basis.