Product Marketing Specialist

PetroApp

Description

PetroApp is looking for a driven and strategic Product Marketing Specialist to own the positioning, messaging, and go-to-market strategy for our fleet and mobility products. You'll sit at the intersection of Product, Sales, and Marketing — translating complex product capabilities into compelling narratives that drive acquisition, adoption, and retention.

This role is for someone who thrives in a fast-paced environment, understands the Saudi B2B landscape, and knows how to move the needle across the full product lifecycle.

What you'll do:

Define positioning and ICP: Develop precise Ideal Customer Profiles and craft tailored value propositions that differentiate PetroApp from local competitors across key verticals.

Lead go-to-market execution: Own product launches end-to-end — driving cross-functional alignment with Sales, Product, and Marketing teams, and tracking performance against defined KPIs.

Enable the sales team: Build vertical-specific collateral including case studies for logistics and FMCG clients, battlecards, and objection-handling playbooks that accelerate deal velocity.

Drive lifecycle and retention: Map customer activation journeys, design in-app nudge strategies, and execute CRM-led campaigns to improve product stickiness and reduce churn.

Monitor the competitive landscape: Track the Saudi fintech and fuel station market systematically to surface pricing benchmarks, whitespace opportunities, and competitive threats.

Close the product-market fit loop: Build structured feedback mechanisms around pricing, packaging, and feature adoption to continuously sharpen our positioning.

Requirements

Education & Experience

Bachelor's degree in Business Administration, Marketing, or a related field

4–6 years of experience in B2B and/or B2C product marketing

Technical Skills

Proficient in Microsoft Office Suite, Slack, and ERP systems

Hands-on experience with SEO tools and CRM platforms

Strong grasp of funnel optimization, SaaS metrics, and pricing strategy

Market research and data analysis capabilities

Business acumen in fintech or mobility sectors is a strong plus

Language

Proficient in Arabic & English

Behavioural Competencies

Quality-oriented with high attention to detail

Strong communicator who can influence across functions

Customer-focused mindset

Innovative thinker with adaptability in a dynamic environment

High numerical and analytical ability