Regional Marketing Director, MEA

Circle Internet Financial

Circle is seeking a Marketing Director based in UAE, to serve as the primary marketing partner to the Managing Director for the region. This role will support the execution of Circle s end-to-end commercial strategy across MEA, translating regional priorities into clear, effective go-to-market programs that drive growth, adoption, and market expansion across key markets.

The ideal candidate is a senior, regionally experienced marketer with a strong understanding of MEA market dynamics and the ability to operate across strategy and execution. This individual will work closely with the Managing Director and leaders across the company to ensure strong GTM execution, consistent market positioning, and effective activation of Circle s priorities in the region. Success in this role requires sound judgment, strong cross-functional collaboration, and the ability to adapt global strategies to local market realities in a complex, regulated environment.

What you'll work on:

• Acting as the primary marketing partner to the Managing Director, Middle East, translating regional commercial priorities into actionable marketing plans.

• Driving the planning and coordination of regional go-to-market initiatives that support customer acquisition, pipeline growth, and market expansion across MEA.

• Developing and localizing GTM strategies, messaging, and programs in alignment with global marketing frameworks and regional market requirements.

• Partnering closely with Business Development, Sales, and Revenue leaders to ensure marketing efforts support end-to-end commercial objectives.

• Coordinating cross-functionally with global teams including product marketing, communications, content, creative, marketing operations, and legal to enable cohesive regional execution.

• Supporting field marketing team by aligning regional priorities, messaging, and GTM programs with local market execution.

• Supporting partner and ecosystem marketing initiatives across MEA, ensuring alignment with regional GTM strategy and commercial objectives.

• Supporting regional event strategy and execution, including industry conferences, executive engagements, government and regulatory forums, and Circle-hosted programs, in coordination with field and events teams.

• Owning regional marketing planning, calendars, and prioritization, ensuring alignment across campaigns, events, partnerships, and leadership initiatives.

• Ensuring regional marketing programs comply with local regulatory, legal, and brand requirements, in close partnership with legal and compliance teams.

• Tracking, analyzing, and reporting on marketing performance against regional business and GTM objectives, using insights to inform optimization.

• Managing regional marketing budgets, forecasts, and spend, ensuring disciplined allocation and transparency.