Remote Marketing Manager

Client of hirelebanese

1. Creative Strategy & Direction

• Own and manage the creative testing roadmap across Meta and other paid channels
• Translate customer insights into high-performing advertising concepts and angles
• Develop clear creative briefs for designers, editors, and content creators
• Ensure a balance between brand identity and performance-driven content
• Build and scale repeatable creative frameworks (UGC, founder-led, nostalgia, lifestyle, compliance-safe content)

2. Paid Media Execution

• Plan, manage, and optimize paid social campaigns (primarily Meta platforms)
• Launch, test, iterate, and scale ad campaigns based on performance data
• Monitor and control budget pacing and scaling strategies
• Identify and troubleshoot issues related to creative, targeting, or account performance
• Take full ownership of campaign results and performance metrics

3. Restricted Category & Risk Management

• Develop account redundancy and creative rotation strategies to mitigate risks
• Make strategic decisions when platform rules conflict with performance goals

4. Brand Strategy

• Develop and implement a clear and consistent brand strategy
• Ensure all marketing efforts align with the brand s positioning and voice
• Strengthen brand equity while supporting performance marketing objectives
• Identify opportunities to differentiate the brand in competitive markets

Qualifications & Skills

• Proven experience in performance marketing and paid media (especially Meta Ads)
• Proven track record of scaling paid media campaigns successfully
• Strong understanding of KPI frameworks across TOF / MOF / BOF funnel stages
• Hands-on experience in DTC e-commerce environments
• Strong understanding of creative strategy and consumer psychology
• Ability to analyze data and translate insights into actionable strategies
• Excellent communication and team leadership skills
• Strong problem-solving and decision-making abilities in fast-paced environments

KPIs & Success Metrics

Performance Marketing KPIs

• Return on Ad Spend (ROAS) improvement and consistency
• Customer Acquisition Cost (CAC) within target thresholds
• Revenue growth driven by paid media channels
• Conversion Rate (CVR) optimization across funnel stages
• Cost per Purchase (CPP) / Cost per Lead (CPL) efficiency

Creative Performance KPIs

• Creative testing velocity (number of new creatives tested per week)
• Winning creative rate (percentage of creatives that scale successfully)
• Click-Through Rate (CTR) improvement
• Hook rate / thumb-stop rate on video creatives
• Creative fatigue rate and refresh frequency

Funnel & Scaling Metrics

• TOF: Cost per Click (CPC), CTR, traffic quality
• MOF: Engagement rate, add-to-cart rate
• BOF: Conversion rate, CPA, purchase volume
• Ability to scale spend while maintaining efficiency targets

Operational & Risk Metrics

• Ad account stability (reduced bans, rejections, downtime)
• Speed of issue resolution (appeals, account recovery, creative adjustments)
• Implementation of backup accounts and contingency plans

Brand Impact Metrics

• Brand consistency across campaigns
• Improvement in brand recall and engagement
• Balance between performance-driven creatives and brand storytelling