Sales Manager FMCG

Client of Kafaat recruitment

Develop and implement effective sales strategies to achieve organizational goals and market expansion.

Lead, mentor, and motivate sales teams across assigned regions or channels.

Manage key accounts, distributors, and retail partners to ensure high service levels and strong business relationships.

Review and analyze sales reports to identify trends, opportunities, and performance gaps.

Collaborate with marketing, supply chain, and finance teams to ensure coordinated execution of business plans.

Plan and manage the sales budget, including forecasting and target setting.

Conduct market research to stay updated on industry trends, competitor activities, pricing, and merchandising strategies.

Ensure the team meets KPIs related to sales volume, distribution, visibility, and product availability.

Oversee trade promotions, in-store activities, and merchandising standards.

Prepare and present regular performance reports to senior management.