Sales Manager Food and Beverage Industry

Client of Peoplique

Core Responsibilities

1. Sales Leadership & Strategy

Define and execute the overall sales strategy aligned with company growth objectives.

Translate annual targets into actionable regional and team-level plans.

Drive volume growth while maintaining pricing discipline and margin control.

Lead market expansion initiatives and new customer acquisition.

2. Team Management & Capability Building

Lead, coach, and develop Area Sales Managers and Sales Representatives.

Establish clear KPIs and accountability across the sales organization.

Conduct performance reviews, field coaching, and talent development.

Build a strong sales culture focused on ownership, execution, and results.

3. Key Account & Customer Relationship Management

Manage strategic B2B accounts and senior customer relationships.

Ensure long-term partnerships through consistent quality, service reliability, and issue resolution.

Act as escalation point for major customer concerns.

4. Commercial & Operational Alignment

Work closely with Operations, Procurement, Production, Finance, and Logistics to ensure smooth order fulfillment and minimal wastage.

Oversee sales forecasting, collections, credit adherence, and reporting accuracy.

Support system adoption (ERP, ordering platforms, reporting tools).

5. Market Intelligence & Business Development

Monitor competitor activity, pricing trends, and customer behavior.

Identify opportunities for new product launches, pack size optimization, and value-added fresh produce solutions.

Provide structured market feedback to leadership.

6. Reporting & Performance Management

Prepare and present sales forecasts, pipeline updates, and performance reviews.

Track key metrics including revenue, volume, customer acquisition, retention, and team productivity.

Drive continuous improvement in sales processes.