كاتب أول Concentrix Corporation

We believe content is the connective tissue of design, tying desired outcomes to meaningful experiences. In this role as a Digital Content Strategist, you will be instrumental in bridging design, technology, and business to deliver a human-centered approach for our clients and their customers. You will develop a content strategy that prioritizes customer needs, user experience, and business goals. Your knowledge in technology, strategy, and creativity will guide you in crafting compelling experiences.

Responsibilities

• Collaborate with marketing, design, and product teams to create content that aligns with the brand's voice and strategic goals.

• Conduct research and stay updated on industry trends to craft compelling content that resonates with our target audience in the telecommunications sector.

• Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.

• Manage multiple projects and campaigns, ensuring timely delivery and quality control.

• Execute engaging and persuasive digital copy across various platforms, including websites, social media, email campaigns, and digital ads.

• Utilize SEO best practices to optimize content for search engines (Strong understanding of technical SEO and how it impacts the content strategy)

• Analyze content performance metrics to make informed recommendations for improvement.

• Gather current messaging and style guide assets and/or help create and define assets for key messaging to initiate and implement content strategy

• Understand key customer journeys associated with brands and be able to leverage journey insights when defining content strategy

• Create a seamless customer experience for web, app, SAS and CRM

• Contribute to develop content strategy that prioritizes customer needs, user experience, and business goals

• Contribute to develop content strategy that considers information architecture, taxonomy and user needs across multiple channels and domains

• Excellent understanding of information architecture, page content hierarchy and taxonomy

• Knowledge about content component modeling and how to work with Business Analysts for net new component creation

• Understanding the connection between content, delivery technologies, and design

• Ability to take a client-provided creative campaign brief and plan the cross-channel content execution

Required Skills

• Proficiency in English and Arabic writing, editing and proofreading skills

• 5 years+ of experience in digital copywriting, preferably within the telecommunications industry.

• Strong research skills and natural curiosity may be asked to train-up on specific client technologies

• Creative and collaborative engagement style

• Excellent time-management and organizational skills

• Proficiency in MS Office tools

• Strong organization and documentation skills

• Strong understanding of content management systems and social media platforms to create content components/artifacts that work in those environments

• Ability to create content directly in PowerPoint slide templates and make content fit elegantly into established slide designs for executive reports and presentations.

• Ability to utilize AI tools to generate content efficiently

• Familiarity with SEO principles and content management systems