Senior Digital Marketing Executive

Aayan Developments

Media Buying & Direct Placement

• Media Planning & Allocation: Develop data-backed media plans that distribute the marketing budget effectively across social, search, and programmatic channels to ensure maximum reach within the target demographic.
• Auction Management & Bidding: Execute and manage real-time bidding strategies; continuously monitor and adjust manual and automated bids to maintain a competitive position in the real estate market.
• Vendor & Publisher Relations: Negotiate and manage direct media buys with niche real estate portals, news outlets, and digital publishers to secure premium ad placements and "Deal of the Week" features.
• Audience Segmentation: Build and refine complex audience segments, including custom audiences, lookalikes, and retargeting funnels based on CRM data and website visitor behavior.

Digital Strategy & Campaign Management

• Design and execute comprehensive 360-degree digital marketing strategies aligned with the company s project launch cycles.
• Manage and optimize large-scale performance marketing campaigns (Google Ads, Meta Ads, LinkedIn, etc.) specifically tailored for real estate lead generation.
• Monitor daily budget allocation and performance metrics to ensure KPIs such as Cost Per Lead (CPL) and Lead Quality are met.

Content & Asset Oversight

• Collaborate with the creative team to produce high-converting ad copies, landing pages, and visual assets (renders, walkthroughs, and testimonials).
• Oversee the corporate website and project-specific microsites, ensuring SEO best practices and optimal user experience (UX).
• Maintain the digital editorial calendar for all social media platforms.

Data Analysis & Reporting

• Provide detailed weekly and monthly reports on digital performance, offering actionable insights for strategy pivot points.
• Conduct A/B testing on ad creatives and landing pages to constantly improve conversion rates.

Market Intelligence

• Monitor competitors digital activities, pricing strategies, and digital ad placements within the real estate sector.

Stay abreast of the latest digital trends and platform algorithm updates.

Performance Marketing: Mastery of Facebook Business Manager, Google Ads (Search & Display), and LinkedIn Campaign Manager.

SEO/SEM: Solid understanding of search engine optimization and paid search strategies.

AI Integration: Preferable proficiency in utilizing AI tools to enhance content creation, automate reporting, and improve campaign efficiency.