Senior Digital Strategist

Scale Army

Role Overview

The Senior Digital Strategist will lead paid media strategy and execution across multiple digital channels, with a strong focus on Meta, LinkedIn, Google Ads, and programmatic media. This role combines campaign management, client communication, reporting, and performance optimization, requiring a strong technical foundation in paid media analytics and digital reporting tools. The position also involves collaborating with internal teams and contributing strategic guidance across client accounts in a fast-paced agency environment.

Key Responsibilities

• Develop and execute paid media strategies across Meta (Facebook/Instagram), LinkedIn, programmatic buying, and other paid digital channels aligned with client goals.

• Manage campaign setup and execution in Facebook Ads Manager and LinkedIn, with ongoing performance analysis and optimization.

• Conduct A/B testing across ads, creative assets, and audience targeting to improve ROI and conversion rates.

• Support paid search and additional digital channels, including YouTube, when applicable.

Analytics & Reporting

• Pull and analyze campaign data from GA4, CM360, and other platforms using Google Looker Studio.

• Create and present biweekly and monthly reports with performance insights and optimization recommendations.

• Translate campaign data into actionable media decisions and client-facing performance narratives.

Client Engagement

• Manage client relationships through clear communication and strategic campaign delivery.

• Participate in client calls and meetings to present strategies, reporting, and optimization recommendations.

• Build trust through strong strategic insights and professional recommendations.

Media Buying & Campaign Optimization

• Oversee media buying and budget allocation across channels to maximize efficiency and results.

• Manage paid social, paid search, programmatic buying, direct-to-publisher placements, and CTV campaigns to ensure timely execution and performance alignment.

• Implement campaign optimizations based on audience, placement, and performance analysis.

Team Collaboration & Mentorship

• Collaborate with creative, operations, and media buying teams to deliver cohesive campaigns.

• Mentor junior team members in campaign management, digital strategy, and client communication.