Senior Manager - Content

Dubai World Trade Centre

Core Duties and Responsibilities

• Turn a mix of business updates into clear storylines people can follow
• Interview senior leaders and turn what you learn into narratives, scripts, copy, and ghostwritten thought leadership
• Build and maintain a simple story pipeline: a backlog of strong angles, a steady intake flow, and clear next steps
• Make sure leadership messages can be repackaged into user-first / social-friendly formats without losing the point

Editorial & Story Craft

• Define editorial lanes, tone of voice and recurring formats, keeping them aligned to business priorities
• Write and shape narratives, scripts, treatments, interview guides and outlines for short-form and long-form content
• Build practical format kits that make series repeatable (hook styles, pacing notes, on-screen text rules, thumbnail guidance, caption patterns
• Adapt stories for social platforms so they land naturally (LinkedIn, Instagram, YouTube; TikTok etc)

Production Collaboration & Handover

• Turn approved narratives and scripts into clear production-ready briefs (what we re making, why, key messages, shots/inputs needed, and what good looks like)
• Work with our in-house content creator through pre-production, production and post to shape the story, review drafts and keep quality high
• When work is going to an agency, manage a clean handover: brief them properly, share references and guardrails, review output, and keep it aligned to the original story intent
• Build and maintain a living reference library (best examples, series bibles , templates and learnings)
• Creative Packaging & Editorial Quality
• Ensure the content is finished well editorially: strong openings, clear structure, clean copy, and consistent tone
• Set and apply simple quality checks (clarity, accuracy, brand alignment, promise/payoff, accessibility)
• Improve retention and watch-through by tightening hooks, pacing and cut points

Capability & Continuous Improvement

• Coach the wider social team on storytelling basics: writing for screen, interview technique, and platform-native packaging
• Share learnings through simple what worked / what didn t examples and lightweight clinics
• Contribute to monthly reports with the Associate Director Social; translate performance into practical creative decisions (what to repeat, refine, stop)

Operating Environment

• Fast-paced role with time-bound deadlines and quick turnarounds, without quality slipping
• Requires strong communication, attention to detail, and comfort handling multiple workstreams
• Experience working in (or with) UAE/Government-style stakeholder environments is an advantage