Senior Marketing Executive

Dsquares

Key Duties & Responsibilities:

Strategy & Planning

• Develop and implement marketing plans aligned with company objectives.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Contribute to the annual marketing budget and monitor spending.

Campaign Management

• Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, offline, events).
• Track and measure campaign performance, providing insights and recommendations.
• Collaborate with internal and external stakeholders (agencies, designers, content creators).

Content & Branding

• Ensure brand consistency across all channels and materials.
• Oversee the creation of marketing collateral, website content, and promotional material.
• Develop engaging content to support campaigns, thought leadership, and employer branding initiatives.

Digital Marketing

• Manage SEO, SEM, social media, and email marketing initiatives.
• Analyze website traffic and digital campaigns to maximize ROI.
• Stay updated on emerging digital marketing tools and trends.

Events & Partnerships

• Organize and manage events, exhibitions, sponsorships, and partnerships.
• Represent the company at industry events to enhance brand visibility.

External Marketing (Accounts Growth)

• Collaborate with the commercial team to design tailored marketing strategies for client accounts.
• Develop and execute campaigns that boost engagement, visibility, and sales volumes.
• Create customized marketing activations and seasonal campaigns to support client objectives.
• Monitor campaign performance and provide recommendations for continuous improvement.
• Act as a marketing consultant for accounts, ensuring alignment between client needs and company solutions.

Required Skills & Abilities:

• Strong knowledge of digital marketing tools, analytics, and campaign management.
• Excellent communication, presentation, and copywriting skills.
• Creative thinker with strong project management and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with CRM and marketing automation platforms is a plus.