Senior Marketing Executive Plus Palace General Contracting LLC

الوصف الوظيفي

الأدوار والمسؤوليات

الملف الشخصي المطلوب للمرشحين

Key Responsibilities:

Strategic Marketing & Planning

• Develop and implement comprehensive marketing strategies aligned with Palace Group’s business objectives.

• Lead the planning and execution of integrated marketing campaigns for luxury villa projects

• Identify target audiences and tailor campaigns for high-net-worth individuals and investors

• Monitor market trends and adjust strategies to maintain competitive advantage Brand Management and Positioning

• Safeguard and elevate Palace Group’s luxury brand image across all platforms

• Ensure consistency in messaging, tone, and visual identity across all marketing materials

• Drive innovative branding initiatives that reinforce exclusivity and premium positioning

  Campaign Management & Project Launches

• Lead end-to-end execution of project marketing campaigns, including pre-launch, launch, and post-launch phases. Supervise media activations and lead exclusive interviews to enhance brand visibility, ensuring alignment with the brand’s premium and luxurious image.

• Organize exclusive events, private viewings, and high-profile client engagements

• Collaborate with internal teams to ensure seamless campaign delivery

  Digital Marketing & Performance

• Oversee digital marketing strategies including social media, website management, SEO/SEM, and paid campaigns.

• Analyze campaign performance using analytics tools and generate detailed reports

• Optimize campaigns to maximize reach, engagement, and lead generation

  Content Development & Creative Direction

• Lead the creation of high-end marketing materials such as brochures, presentations, and digital content

• Provide creative direction to designers, photographers, and external agencies

• Ensure all content reflects Palace Group’s luxury standards and storytelling approach

  Lead Generation & Sales Alignment

• Drive lead generation strategies and ensure high-quality prospect acquisition

• Work closely with Sales and Business Development teams to align marketing efforts with revenue goals

• Support preparation of client proposals, presentations, and pitch materials

  Market Research & Insights

• Provide actionable insights to support strategic decisions and new project positioning

  Vendor & Agency Management

• Manage relationships with marketing agencies, media partners, and suppliers

• Oversee budgets and ensure cost-effective execution of marketing activities

• Ensure all deliverables meet Palace Group’s quality standards