Senior Media Buyer

Whitecollars

Key Responsibilities

• Lead full strategy, setup, and daily execution across Meta and Snapchat, including campaign architecture, audience targeting, bidding, and creative deployment tailored to GCC consumers.
• Develop and execute weekly/monthly scaling plans, balancing horizontal (new audiences/markets) and vertical (budget increases on winners) approaches.
• Proactively manage ad fatigue through rotation, refresh, and performance monitoring to maintain stable, long-term results.
• Optimize blended channel metrics (CAC, MER) while ensuring healthy contribution margins at scale.
• Design and implement a structured creative testing framework covering angles, hooks, formats (video, static, carousel), UGC vs. produced, and rapid iterations.
• Analyze performance data to deliver precise, actionable creative briefs and instructions to our in-house video editor (e.g., hook structure, pacing, proof elements, CTA placement).
• Maintain a live content pipeline, testing calendar, iteration backlog, and documentation of key learnings to inform weekly optimizations.
• Leverage AI tools to accelerate idea generation, concept variations, and quick mockups for faster testing cycles.
• Build and own a comprehensive 60-day launch roadmap, including phased budget ramps, KPI milestones (e.g., early CPA targets, winner identification thresholds), and scaling triggers.
• Ensure full tracking readiness (pixel/events, attribution setup) and account hygiene before go-live.
• Lead rapid early testing to identify high-performing creatives and audiences, then transition to aggressive profitable scaling.
• Document the entire process into a repeatable launch playbook for future brand expansions.

Qualifications

• Extensive hands-on expertise in media buying on both Meta Ads Manager and Snapchat Ads (mandatory; GCC/MENA experience strongly preferred).
• Proven track record scaling DTC beauty, cosmetics, hair, or fashion brands with high AOV.
• Deep unit economics mindset: fluency in CAC, MER, LTV:CAC ratios, contribution margin, and payback period for informed scaling decisions.
• Strong creative leadership: ability to translate data into specific creative direction, run structured testing, and document/iterate learnings systematically.
• Organized operator with excellent planning, prioritization, KPI tracking, and weekly reporting skills.
• Proficiency using AI for creative ideation/concepts (e.g., Midjourney, ChatGPT for hooks/angles).
• Results-oriented, calm under pressure (seasonal volatility), collaborative with creative teams, data-driven decision-maker.