Senior Officer - Brand & Marketing Communications Almosafer

Responsibilities:

• Assist in developing annual and seasonal brand plans aligned with Almosafer s overall business objectives.

• Support the execution of integrated brand campaigns (ATL, digital, CRM, social, partnerships).

• Work with creative teams and agencies to develop campaign assets, ensuring brand consistency and quality.

• Participate in competitor analysis and market monitoring to identify trends and insights.

Campaign Management

• Manage campaign timelines, briefs, and deliverables across internal and external teams.

• Coordinate cross-functional alignment between brand, performance marketing, product, and commercial teams.

• Monitor campaign performance and prepare post-campaign evaluation reports with key learnings and recommendations.

Content & Communication

• Assist in developing brand messaging across digital platforms, app, website, CRM, and offline marketing touchpoints & whatsapp.

• Support storytelling initiatives that highlight Almosafer s travel expertise, products, and seasonal directions.

• Work with the content team on developing city guides, destination themes, and travel experience content.

Partnerships & Activations

• Support execution of brand partnerships, sponsorships, and activations including sports, seasonal campaigns, and key events.

• Coordinate partner deliverables, approvals, asset sharing, and reporting.

• Track performance of partnership campaigns and ensure alignment with brand goals.

Market Research & Insights Customer Insights

• Collaborate with analytics and CRM teams to understand customer segments, behavior, and retention opportunities.

• Use insights to contribute to campaign planning and experience improvements.

• Conduct ongoing market research to analyze customer behavior, industry trends, competitor activities, and travel demand patterns across key destinations.

Project Coordination & Planning

• Maintain project documentation, timelines, and internal communication loops.

• Assist in managing marketing budgets, vendor POs, invoicing, and reconciliation.

• Ensure brand compliance across all customer-facing channels.