Senior Technical SEO Specialist

Expertise Recruitment

1. Technical SEO Strategy (E-Commerce Focus)

• Develop and implement scalable technical SEO strategies for large product and category structures
• Conduct advanced technical audits covering crawlability, indexation, rendering, and site performance
• Optimize faceted navigation, filters, sorting parameters, and pagination
• Lead SEO strategy for site migrations, domain consolidations, and platform replatforming initiatives

2. Site Architecture & Indexation Management

• Design and optimize scalable category hierarchies and internal linking structures
• Implement and manage canonical tags, noindex directives, robots.txt rules, and XML sitemaps
• Prevent duplicate content caused by filters, variants, and session parameters
• Manage product lifecycle SEO (out-of-stock, discontinued, seasonal pages)

3. Performance Optimization & Core Web Vitals

• Improve page speed and Core Web Vitals across PLPs and PDPs
• Collaborate with developers to optimize JavaScript rendering and crawlability
• Implement performance best practices including lazy loading and image optimization

4. Structured Data & Rich Results

• Implement and maintain product schema (price, availability, reviews, FAQs)
• Optimize structured data for rich snippets, merchant listings, and enhanced search visibility

5. Data Analysis & Revenue Impact

• Analyze performance using Google Search Console, GA4, Screaming Frog
• Conduct log file analysis to improve crawl budget allocation
• Monitor rankings, organic revenue, and conversion performance
• Forecast traffic and revenue impact from SEO initiatives

6. Cross-Functional Collaboration

• Translate SEO requirements into clear technical documentation and development tickets
• Partner with Engineering teams during sprint planning and conduct SEO QA
• Mentor junior SEO team members
• Stay current with algorithm updates and evolving e-commerce search trends