Shopify Specialist

Scale Army

Role Overview

The DTC (Shopify) Specialist will manage the day-to-day operational activities and execute high-impact projects across the Direct-to-Consumer channel using Shopify. This role is responsible for overseeing and optimizing Shopify storefronts to drive sales, increase conversion rates, and enhance the overall customer experience.

This is a newly created role within the eCommerce Sales function, reporting to the Director of Digital Sales, and collaborating cross-functionally with customer service, email marketing, performance marketing, creative, and operations teams.

Key Responsibilities

• Create and publish new products and bundles on Shopify, ensuring accuracy across pricing, variants, and inventory

• Upload and QA product images, videos, and content in partnership with the Visual & Graphic Design Team

• Coordinate product launches with Inventory, Logistics, and Marketing teams

• Support promotional SKUs, sitewide sales, and limited-time offers

Shopify Storefront Optimization

• Maintain accurate and compelling product pages, collections, and navigation

• Optimize storefront UX to improve conversion rate and AOV

• Implement best practices across themes, apps, and site merchandising

• Maintain overall site health, speed, and functionality

Sales and Revenue Growth

• Develop and execute strategies to increase DTC sales and profitability

• Support major sales moments including BFCM, product launches, and seasonal promotions

• Implement pricing, discounting, and bundling strategies aligned with margin goals

Performance Monitoring and Analysis

• Monitor key metrics including sales, sessions, conversion rate, AOV, and bounce rate

• Analyze performance data to identify trends, risks, and growth opportunities

• Provide regular reporting and actionable insights to stakeholders

Customer Experience & Operations

• Partner with Customer Experience to improve on-site clarity and reduce friction

• Support subscriptions, returns, and post-purchase workflows

• Ensure brand consistency and policy compliance across storefronts

Cross-Functional Collaboration

• Collaborate with Performance Marketing, Email/SMS, Creative, Operations, and CX teams

• Align DTC initiatives with broader channel strategies including Amazon and Retail

• Learn and utilize Fulfil, the company s ERP platform

Continuous Improvement and Innovation

• Identify opportunities for CRO and process improvement

• Implement GEO improvements for products

• Test new Shopify tools, apps, and workflows

• Share learnings and best practices with the broader team

Additional Responsibilities

• Assist with international Shopify storefronts

• Support future DTC tools such as subscriptions, loyalty, and referrals

• Assist with alignment between DTC and marketplace strategies