Social Content Manager

Ninjas in Pyjamas

As Social Content Manager, you will oversee the daily rhythm of social content and operations, ensuring the right content goes out at the right time, in the right way, across the right channels. You will help plan, coordinate, and refine the social content calendar, guide execution across the team, and act as a key link between marketing, creative, and production.

You will be responsible for making sure social activity is not only well-executed, but also purposeful, on-brand, and connected to wider business and brand priorities. You will bring structure, momentum, and clarity to the social function, while also staying close to the culture, trends, and conversations that matter to our audience.

Key Responsibilities

• Lead the day-to-day execution of NIP s social media activity across all relevant channels.

• Translate the social media strategy into actionable plans, calendars, and content priorities.

• Support the Head of Marketing and Social Media in shaping and refining the social strategy through insights, ideas, and performance learnings.

• Oversee the output and workflow of the Rocket League Social Media Manager and Social Media Executive.

• Ensure all social content is delivered on time, on brand, and aligned with campaign goals and wider marketing priorities.

• Work closely with the Production Lead to coordinate the development and delivery of social-first video and creative assets.

• Collaborate with the Head of Brand Design to ensure visual consistency, quality, and brand alignment across all social output.

• Maintain and manage the social content calendar, ensuring a balanced and effective mix of content across platforms.

• Review content ideas, captions, formats, and publishing plans to ensure quality and relevance.

• Monitor social trends, platform shifts, and audience behaviour, and use these insights to improve content performance.

• Track key social metrics and regularly report on performance, learnings, and opportunities.

• Help coordinate cross-functional marketing activity so that social is integrated into campaigns, announcements, launches, and brand moments.

• Support live coverage and reactive posting where needed, particularly around key esports, gaming, and NIP moments.

• Ensure community tone, timing, and platform-specific best practices are consistently applied across all social activity.