Social Media Content Creator & Editing Executive Middlesex University Dubai

Content Creation & Video Production

• Shoot, edit, and publish high-quality, social-first video content optimised for TikTok, Instagram Reels, Stories, and other platforms
• Use tools such as CapCut, Canva, Captions, native platform editors, and AI-powered tools to enhance production speed and creative quality
• Adapt social media trends creatively and appropriately for an academic, student-focused, and culturally diverse audience
• Analyse performance insights to test, refine, and improve content over time
• Support a frequent and rolling live social content calendar, including student takeovers, activations, and real-time coverage of campus events
• Ensure content is optimised for reach, engagement, and shareability within the UAE and international markets
• Support website content and longer-form video to assist recruitment, campaigns, and brand storytelling

Community Management

• Actively monitor and respond to comments and direct messages across all social platforms
• Deliver friendly, professional, and on-brand responses to prospective students, parents, and current students
• Identify opportunities to build meaningful conversations and strengthen the MDX Dubai online community
• Contribute to the development of community management guidelines and online tone of voice

Event & On-the-Ground Coverage

• Attend and cover a wide range of university events throughout the academic year, including open days, graduations, student activities, and sports events
• Capture fast-turnaround content in live environments with confidence and creativity
• Produce photography, short interviews, testimonials, and behind-the-scenes content for social use

Podcast & Video Series Support

• Support filming and setup for university video series and a sports-focused podcast
• Assist in shaping engaging conversations and strong visual output
• Contribute creative ideas to improve shareability, discoverability, and audience growth

Performance & Innovation

• Monitor content performance and contribute ideas to exceed engagement, reach, and follower growth targets
• Bring fresh, trend-forward ideas to ensure Middlesex University Dubai remains competitive within the regional higher education social media space
• Collaborate closely with the wider marketing, communications, and student recruitment teams
• Suggest, test, and utilise new platforms, tools, and equipment to elevate content quality and efficiency