Social Media Manager

SARL DUSENS

Strategic social media management:

• Analysis of client briefs and identification of digital challenges (visibility, engagement, conversion, brand platform).
• Adapting brand platforms into clear, consistent and differentiating editorial concepts.
• Development of multi-platform social media strategies, with a focus on paid activation (Meta, TikTok, LinkedIn).
• Coordination of influencer campaigns: selection of profiles, monitoring of activations.
• Performance monitoring, KPI analysis, insight extraction and adjustment of systems.

Operational & creative lead:

• Support and guidance for Community Managers in their daily tasks.
• Validation of content and animation mechanics, ensuring their alignment with the overall strategy.
• Direct intervention on complex or sensitive campaigns, requiring a high level of creative or strategic rigor.
• Working closely with the consulting, creative and influence teams to ensure the consistency and relevance of campaigns.

Management, coordination & tools:

• Mentoring junior profiles (Community Managers, interns), with a focus on skills development and operational monitoring.
• Coordination of social media projects with cross-functional teams (consulting, creative, strategy), and active participation in alignment points.
• Ability to delegate effectively while maintaining a global view of ongoing campaigns.
• Expert use of business tools: Meta Business Suite, Ads Manager, G Suite
• Continuous monitoring of social media trends, algorithmic developments and emerging formats.