Social Media Manager

OKX

Overview

Key Responsibilities

Social Content Strategy & Execution

• Own and execute monthly always-on content plans and campaign-led activations across social platforms.
• Collaborate with Growth, Brand, and Paid Media teams to support brand awareness and performance-driven content.
• Develop and maintain structured content calendars, ensuring timely publishing and consistency.
• Ensure content aligns with OKX s brand guidelines, tone of voice, and regional relevance.

Content Creation & Platform Management

• Create and oversee platform-native content for TikTok, Instagram, X, and other relevant channels.
• Act as an in-office content creator (EGC) capturing behind-the-scenes, cultural, and reactive moments.
• Write and edit high-quality copy in both Arabic and English.
• Stay up to date with social trends, formats, and platform best practices to keep content fresh and competitive.

Agency & Stakeholder Management

• Manage relationships with external creative agencies, freelancers, or production partners, where applicable.
• Clearly brief agencies or internal stakeholders on creative requirements and timelines.
• Review and approve content assets, providing clear and constructive feedback to maintain quality and consistency.

Reporting & Optimization

• Monitor content performance and contribute to bi-weekly and monthly reporting.
• Analyze insights and translate performance data into actionable recommendations.
• Continuously optimize content based on learnings, trends, and audience behavior.