Social Media Marketing & Analyst

Uvation

Responsibilities:

Strategy & Analysis:

• Develop performance dashboards and reports to track social KPIs including engagement, reach, CPL, and ROAS.
• Deliver insights and data-driven recommendations to improve social performance and optimize budget allocation.
• Stay current on industry trends, competitor activity, and platform algorithm changes within the SaaS and IT space.

Organic Social Media:

• Monitor and analyze the effectiveness of organic content across all active platforms.
• Collaborate with internal stakeholders to publish thought leadership, product news, and brand content aligned to the B2B buyer journey.
• Optimize publishing schedules, formats, and messaging based on data insights and content performance.

Paid Social Media:

• Plan, execute, and manage paid social campaigns across LinkedIn, Meta, and other relevant platforms to support lead generation goals.
• Set up targeting, tracking (UTMs, pixels), and conversions for accurate performance attribution and full-funnel reporting.
• Continuously test creatives, messaging, and audience segments to drive performance in high-value B2B accounts.

Cross-Functional Collaboration:

• Work closely with the demand generation, product marketing, and sales teams to align social media campaigns with strategic business objectives.
• Present social media reports and insights to stakeholders, making proactive recommendations for improvement.

Requirements:

Experience:

• 3 5 years of hands-on experience in social media analytics and campaign execution.
• Proven experience running and optimizing B2B social media campaigns for SaaS or IT products, with a strong understanding of the North American market.
• Proficient with LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, and tools like Sprout Social, Hootsuite, or HubSpot.

Technical Skills:

• Deep understanding of B2B social media metrics, full-funnel tracking, and performance attribution.
• Familiarity with marketing automation and CRM tools such as Salesforce, HubSpot, or Marketo.
• Comfortable with creating reports and visualizations using Excel, Google Sheets, Tableau, or Looker Studio.

Soft Skills:

• Strong analytical and critical thinking skills, with a detail-oriented approach.
• Excellent communication and presentation skills.
• Ability to manage multiple priorities in a fast-paced, cross-functional team environment.
• Self-motivated with a collaborative and proactive work style.

Other:

• Bachelor s degree in Marketing, Communications, Business, or related field preferred.
• Experience with SaaS buyer personas, B2B funnels, and account-based marketing (ABM) strategies is a plus.