Staff Product Designer - Growth (Engage - Incentives)

Kraken

The team

We are looking for a Staff Product Designer to play a crucial role in shaping the future of Kraken in the crypto space. This is a staff-level IC role, with ownership of complex, high-impact design challenges on the Growth team. The focus of this role spans first-time user experience, retention, referrals, incentives, and ongoing engagement, helping users unlock access to a wide range of Kraken products and reach long-term value.

The team is highly data-focused and collaborates with a wide range of stakeholders across Kraken to make sure we offer access to crypto to as many people as possible around the world. Join us if you feel excited about contributing to our mission by creating intuitive and aesthetically excellent user experiences. We re obsessed with our products and care about the smallest details. We have an open and trusting team culture where we share candid and honest feedback to achieve the best results.

The opportunity

• Raise the bar for the industry by leading staff-level design work across FTUE, retention, referrals, incentives, and engagement, elevating Kraken s brand and setting clear benchmarks for quality and impact.

• Shape and evolve Kraken s design language at scale, strengthening visuals across products while guiding growth-focused patterns adopted across teams.

• Drive exceptional end-to-end user experiences by partnering closely with designers, product managers, data analysts, and engineers on lifecycle-critical surfaces.

• Influence senior stakeholders to uphold high standards for growth, trust, and usability across onboarding and engagement experiences.

• Own work fully as a staff-level IC, with accountability for design quality and measurable business outcomes.

• Stay ahead of user behavior and market shifts, using customer insights and performance data to refine growth and engagement strategy.

• Lead by example in design reviews, seeking feedback, giving clear direction, and raising team-wide standards through judgment and craft.

• Design high-fidelity interactive experiences, using prototyping to explore flows, motion, and transitions.

• Apply AI thoughtfully in the design process to accelerate exploration, test ideas, and improve experience quality while maintaining strong design judgment.

Skills you should HODL

• 8+ years delivering end-to-end product design, with a portfolio showing shipped, high-impact mobile and web work.

• Staff-level product judgment. You define direction, not only solutions, and operate independently across complex problem spaces.

• Working knowledge of AI tools and workflows to accelerate exploration, iteration, and validation, paired with strong design judgment.

• Strong UX and visual design skills, with a consistent record of solving ambiguous, growth-focused problems.

• Deep experience designing first-time user experience, activation, retention, referrals, incentives, and engagement flows.

• Data-informed practice using qualitative research and quantitative signals, including experimentation and A/B testing tied to outcomes.

• Proven ability to balance user needs, business goals, and technical constraints at scale.

• Prototyping skills, including high-fidelity interaction design, motion, and state-based behavior to communicate intent and polish.

• Comfort leading high-impact initiatives while collaborating closely with designers and cross-functional partners.

• Strong communication and organizational skills, with the ability to influence senior stakeholders and align teams. Clear, confident presentation of design decisions to design and non-design audiences.