Transcreation Director

Dentsu aegis network

Responsibilities

Overall Description

On a day-to-day level you will manage, and take ownership of the team and act as the primary escalation point, including establishing any best practices to serve our client across various service offerings, whilst empowering and enabling your team to deliver superior service. The role focuses on client engagement, operational excellence, continuous improvement, and team development. This role establishes goals and success metrics that align with the overall business and client objectives while building client relationships at the operational level.

They will support the Transcreation team by monitoring and analysing the current production workflows and systems to check that they are efficient and effective in the development of briefed content. They will develop a strategy for improvements when necessary.

Translation/Transcreation/Language adaptation management

• Ensure creative excellence in projects by following set creative procedures including interpretation and consolidation of client briefs.
• Brief local copywriters on content to be adapted in their local languages. Brief translators on short and long copy translation projects.
• Manage and build trusting relationships with translators and copywriters to translate, adapt copy and proofread artwork.
• Assess quality of the adaptations received from copywriters, with assistance from the TM as and when needed. Ensure accuracy and reliability of copy and the consistency of messaging/positioning for the brands across all media and markets.
• Have understanding of AI-enabled language execution/management systems and how to decide upon the most appropriate path to completion.
• Analyse files and managing translation projects on the translation portal. Liaising with the localisation team for support on file processing and translation memory management.
• Liaise with internal teams to support production when needed

Project management

• Establishing and managing project deadlines (setting and enforcing deadlines with copywriters, translators and sometimes clients) and budgets (open job numbers, prepare estimates, send/obtain POs, billing).
• Keep the client appraised of any monthly and quarterly changes to budget during ongoing briefing requests, ensuring any additional cost is client covered
• Where required, accurately quote all out-of-scope requests
• Ability to efficiently manage multiple projects.
• Anticipate, identify and troubleshoot technological bottlenecks in workflow and/or asset management systems. Escalate issues to the Global Head as soon as they arise. Be proactive in finding proposed solutions to said problems and submit the proposed solutions to the client/client services team.
• Be commercially aware and highlight any costing errors immediately to the STM. Be responsible for own billing and have/develop an understanding of financial aspect.
• Ensure Best Practices are followed.
• With the assistance of the STM, be responsible for the line management of Transcreation Executive(s), including responsibility for growth (training, mentoring, identifying strengths/areas of development, conducting annual reviews, etc.).
• Be the first point of escalation for TEs. Ensure the STM is always aware of any issues in a timely manner.

Client management

• Taking briefs from clients, ensure that all information necessary to carrying out the job is obtained.
• Responsible for day-to-day client relationship management.
• Ensure all client/internal deliverables are met.
• Investigate issues related to projects, and identify areas to prevent repeat occurrences. Escalate issues and propose solutions to the Global Head.
• Building solid relationships with different clients/colleagues with the support of the STM.
• Focus on extending the client s knowledge of Tag s capabilities.
• Seek to identify where and how Tag could further support the client with their marketing production needs, cross-selling our existing capabilities
• Manages client expectations, and proposes solutions to challenging situations
• Establish high level of trust and credibility with clients
• Communicate effectively and regularly with GAD and all central shared service teams
• Take ownership of any strategic briefs, ensuring strategic solutions are delivered against objectives
• Receive any new campaigns briefed from client, ensuring relevant internal shared service teams are made aware
• Coordinate with Tag Technology and ensure the platforms that Tag use for the development of assets for the client is fully maintained

Skills and Experience required

Education:The successful candidate will have a college/university degree.

Experience: Minimum 8-year experience of project management/account handling within:

• a communications agency (ATL, BTL, TTL and/or interactive).
• the marketing services department of an advertiser (client-side).
• possibly a production facility or other relevant advertising industry supplier.
• translation/transcreation agency.
• ideally, an understanding of the investment landscape for Saudi Arabia.