UX UI Designer Etihad Airways

Responsible for leading the effective design and specification of user interfaces and information architecture using participatory and iterative design techniques, including observational studies, customer interviews, usability testing, and other forms of empathy building and requirements

• Leads complex initiatives, helping the team to produce personas, storyboards, scenarios, flowcharts, design prototypes, and design specifications that show how our digital products enhance and fit within the context of an overall experience and user ecosystems
• Understanding of areas of specialisation within the greater experience design and product development landscape, including but not limited to design and prototyping tools such as Adobe CS, XD, Sketch, Invision, Abstract, etc
• Responsible for staying abreast of the fast-moving human centred design space, identifying the latest market developments and synthesising competitive research insights into new product development
• supports the governance of, and plays an active role in shaping, Etihad s end-to-end digital strategy; evolving in-line with our 5-year plan.
• Works with the Digital, Tech, Analytics and Guest Experience teams, this individual will create and support business cases to drive digital product/service enhancements and recommendations