Vice President, Marketing

Client of Ultimate Peaks Talent & Strategy

The Mandate

This role carries a clear directive:

Transform the brand. Drive measurable growth. Build a marketing engine rooted in deep local consumer understanding.

Key Responsibilities Brand Transformation (Primary Focus)

• Lead a full refresh of brand identity aligned with Saudi market expectations and cultural context
• Define a compelling, locally resonant brand narrative
• Build a brand presence that connects authentically with customers across the Kingdom

Digital Marketing & Growth

• Own and scale all digital channels with strong emphasis on locally dominant platforms and behaviors
• Develop performance-driven campaigns with clear ROI and measurable outcomes
• Drive customer acquisition, activation, and retention across digital channels

Content & Community

• Build culturally relevant campaigns tied to local trends, moments, and audience behavior
• Develop a strong content engine that drives organic engagement and shareability
• Activate creator and influencer ecosystems with a strong locally authentic voice

Commercial Impact

• Partner with commercial teams to support revenue growth
• Position the brand as a preferred choice for consumers and businesses within Saudi Arabia

Team & Execution

• Build and lead a high-performing marketing team
• Reduce reliance on external agencies by strengthening internal capabilities
• Establish a strong culture of accountability, performance, and execution